Welcome to the brand new AIG Online!

      Date posted: July 4, 2007
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More than a redesign, AIG online has been upgraded from the world of traditional, static HTML pages to what is known as a Content Management System (CMS). Don’t worry, we’ll spare you all the gory technical details. What this means in real terms, besides a great deal of work for Webmaster Aaron Marshall over the past several months, is that the site now runs off a database, and is capable of a great many more things than it was before. Some of these capabilities are already being tapped, and many more will be deployed in the future.

The CMS, in our case a great piece of open source software called Wordpress, makes possible things like RSS Feeds, a simple, yet slick category system for organizing and archiving content (see Archives), Keyword Tags for further sub-categorizing content, things like the “Related Reviews” list at the end of each review, and much, much more.

The system also makes it much easier and quicker to post updates, reviews, news items, and links; all of which you’re going to be seeing a great deal more of. As we enter the era of web-only publication (more on this below) AIG Online will be updated weekly (at the very least). We’ll also be making much more content from our 25 year archive of product reviews and features available online.

There’s more white space, faster navigation, new features, and lots of exciting new things to access and experience. One that excites me is the chance to create Audio Ideas Radio, our coming series of podcasts, featuring music, outdoor sounds, interviews and commentary. As an old radio hand and voice (CBC, CKFM Toronto), I’m already having fun with this one, and our first edition will be up on the site shortly. We’ll also have A/V News on a regular basis, with Links to other interesting stories and ideas, and Opinion Editorials on issues of interest to all of us.

Aaron Marshall will be continuing his focus on the overlap between computers and consumer audio, as well as portable and budget audio, while I’ll be focusing a little more on Pro Audio, both classic and contemporary. For example, a comprehensive Test & Review Feature on 3 legendary portable analog recorders by Uher, Nagra and Stellavox exemplifies the former, while a look at the amazing ZOOM H4 portable 96/24-to-MP3 recorder is coming in August (after I take it to the cottage and record storms, trains, etc.), which is already consuming my recording time. I’ll also be offering a feature on our new Romantic Organ recording sessions with Ian Sadler at St. James Cathedral in Toronto, where we used both a Nagra IV-S in 15 IPS NagraMaster EQ and our 96K digital recording gear on the organ’s 3 walls of ranks, including 32-foot pipes. We’ll find out which sounds better!
25th Anniversary Cover
This new expanded website coincides, though not coincidentally, with the announcement that the Audio Ideas Guide print edition is no more. With rising production and mailing costs, and diminishing newsstand opportunities, this decision had to be made, and it seemed most appropriate to do it after celebrating in our own quiet way, 25 great years of AIG. It came to a point, however, that every added US or foreign print subscriber simply increased the cost burden in postage and handling. So, to you, and everyone else, it’s now all FREE, right HERE! And we will continue to get bigger and better in a climate where this is possible without the physical limits of a printed magazine. That’s the future of AIG. Enjoy it with us!

Andrew Marshall, editor and publisher

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2 Responses to “Welcome to the brand new AIG Online!”

  1. Bob Mason c-unknown Says:

    Hello Andrew, I have been a long standing Subscriber to Audio Ideas Magazine/Guide. Can I still subscribe to your great magazine or is it only available on line? I love your Guide/magazine and made many purchases over the years based on your fine magazine. Many many years ago I played basketball with you at the Central Y………..many yrs ago! Hope to hear from you soon. Best wishes and good health to you. Bob Mason

  2. Andrew Marshall c-unknown Says:

    Hi Bob,

    I don’t remember whether you were a guard, forward or centre, but I was a definite showboat gunner at the Y, having played high school ball to the All-Ontario finals. And being a defensive player in high school, doing a lot of rebounding, I fancied myself a shooter in later years. I guess I was ruined by playing a year of JV at Queen’s. I remember playing with the Finkleman brothers in particular at the Y in the mid-to-late 70s.

    As far as AIG is concerned, it’s all online and FREE now. The print magazine is history, and all the costs that went with it. We are, however, the top Canadian AV web site, according to ALEXA rankings, and have close to 2000 visitors daily.

    I now content myself with golf once a week if I’m lucky, having the luxury last week of playing with an old (and wealthy) friend at The Summit in Richmond Hill, but usually at the local cowpatch course, Carrick Macross here in King.

    Basketball is a memory, but I have a pair of grandsons who are quite athletic at 3 and 2, and I wrestle with them regularly. I haven’t figured which is likely to have he best jumpshot. One is obviously a guard, and the other likely to be a centre. Their father traded basketball for mountain biking, even though he’s 6′-4″ and very muscular. He didn’t have the jumpshot, but is a spectacularly successful film editor, with credits like Michael Clayton, Pride & Glory, A History Of Violence, and Duplicity already behind him as 1st Assistant or Associate Editor.

    But may we former basketball players continue to dribble in the best way before we lose our ability to catch the ball!

    cheers, Andrew

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