
Date posted: April 15, 2008
![]() On Friday, April 11th, noontime protests were held outside all of the CBC headquarters in the cities across Canada where Radio 2 is heard. That may have been a little like howling in the wind in this blustery early Spring, but in my view, the following summation of the activities of CBC management is much more than that, a concise and thorough look at what the “Radio 2 Wreckers” have been up to - read and weep: “Disappointment with the planned changes has been swiftly building and increasingly vocal since the CBC’s announcement of March 4th, where top executives including Richard Stursberg - head of CBC English services, Jennifer McGuire – head of CBC radio, and Mark Steinmetz – director of radio programming divulged that CBC Radio Two’s 40 year tradition as a primarily classical music broadcaster would be coming to a close. Weekday classical music programming is to be cut from 12 hours daily to 5 off-peak hours leading to the cancellation of many popular shows. Though listeners realize that shows and hosts come and go, most of the quality programming is to be replaced with pop music with sprinklings of light jazz and world music. Classical music fans and musicians feel as though they have lost a trusted and beloved member of the family – they feel like they are being punished for CBC’s inability to stay true to its history and mandate. Since coming into power, the current team of Programming Executives have been responsible for the fact that:
These changes come on the heels of last year’s round of cuts to vital programs such as:
Canadian classical music fans and musicians and Radio Two listeners have had enough of this “concerted” and unprecedented campaign against classical and art music programming and infrastructure. Though their numbers may be relatively small compared to commercial radio, Radio Two listeners are among the most engaged and loyal in the world. They feel the have been betrayed and belittled by the current management team entrenched at the nation’s public broadcaster.” So that’s what the organized classical music lovers of Canada think of the Radio 2 plans and their implementation so far. Here are more specifics of the plans as articulated after an interview with the aforementioned Jennifer McGuire by Globe writer Guy Dixon: “The new weekday morning show from 6 AM to 10 AM will be a mix of much less classical and much more pop, leaning toward established musicians such as Joni Mitchell and Diana Krall, with around 50% Canadian content.” “The midday show weekdays from 10 AM to 3 PM will be entirely classical, playing both CDs and live performances, with around 40% Canadian content. But the drive-home afternoon show will be the biggest departure from current programming. [It] will ignore classical entirely and instead air a wide variety of genres from contemporary pop and world music to blues and roots, with an emphasis on newer songs and artists such as Feist and Serena Ryder.” Dixon then paraphrases McGuire thusly: “..overall ratings haven’t dropped as significantly as anticipated, as some listeners tune out and new ones tune in”, a rather telling comment to my ears. I did study the recent BBM numbers for Radio 2, and when you have between 2 and 3 percent of overall listenership in most major Canadian markets, there’s not much down to go. I didn’t find any significant trends, with only a small increase in female listeners in the East, and lower overall listening in the West. I think the Spring ratings may show more definite trends, but if the attitude at the Corpse is that ratings don’t matter, either, then it’s clear this whole house of cards is based around ideology and some mystical crusade for Canadian music, which, from what I’ve been hearing on Canada Live, is heavily based around non-Canadian “genres” of music. In other words, there is an undercurrent of wide cultural diversity of music, clearly intended to reflect our country’s multicultural makeup, and in particular the contributions of recent immigrants to Canada. One might also call it “African Guitar Summit” gone wild. Is this what Canadian music lovers want from the service they support? And more important, do they want it all mixed together in what I have already called “a sausage-making machine”? It’s already being done on Radio 1, though in mono, and as part of a heavily talk-based format. And what about the quality of this music, diverse or otherwise? In one of the recent full-page ads for the new Radio 2, this assertion is made: “CBC Radio 2 presents live recorded concerts from every genre and every part of Canada, 7 days a week. That’s over 750 concerts recorded in the past year.” Of course, this claim is patently false, as most of these concerts, bad or good, are recycled at least 3 times on air, and many are also available as podcast downloads. Even at an average of 2 concerts a night on Canada Live, they would all have to be different, that is, first-time broadcasts over the full year. That is far from the case. And it’s no surprise that most of the artists cited in the ads as supporters, are ones who have been recorded for broadcast already. They know where their bread is buttered. Less encouraging is the list of record company hacks who’ll sign anything to sell a CD, also listed in this orgy of self justification in the Globe’s Saturday, March 29th edition. Globe columnist Russell Smith, their guru of male fashion and language, has become something of a bellwhether for the protest, and I laud him for it. I particularly liked his most recent column that had the sub-head, “Molly Johnson versus Prokofiev”, where he raises the “time test” for musical merit: “We wait 100 years and see which forms are still being studied and enjoyed. This test doesn’t help us in the Molly-Johnson-versus-Prokofiev debate, as we can’t see into the future. We have no way of knowing if 100 years from now, music students will be poring over the scores of Molly Johnson. Perhaps they will be.” It’s always nice to see an egalitarian thesis about art reduced to its most ridiculous conclusion. There is art, great art, and crap, with a lot of dreck in between, all of which the CBC Radio 2 commissars want us to hear. Listen up, Canada! CBC president Richard Stursberg’s essay in the Globe is particularly revealing in this respect. Here are his concluding remarks about the new music mix on Radio 2: “Contrary to the naysayers, none of it will be pap; none of it will be schlock, and, most assuredly, none of it will be dumbed down. By September, we will have increased our overall Canadian content by approximately 20 per cent.” “Let’s not confuse quality of music with style of music. CBC is committed to introducing Canadians to quality Canadian music. This is the key value that drives our decision-making. We’re going to go deeper and expose a tremendous amount of Canadian talent that deserves to be heard.” There are a few hidden agendae, and coded confessions in just these words. Let’s start with the latter, the first of which is the admission of the failure of Radio 3 on Sirius satellite radio, and the attempt to bump it over to Radio 2 to reach a larger, possibly more captive audience. There’s also a reciprocal swap, with the new token classical and jazz channels to be added to the pay radio service. It’s a kind of broadcasting flip unprecedented in Canadian radio history that shuffles what has been public radio paid for by us into a venue which will cost any Canadian who wants either classics or jazz unbastardized a monthly fee. Otherwise, it will be largely inaccessible to those who already pay for it. And if we do, we hear it in second-rate MP3-quality sound! And here I will note that I did considerable research into the satellite radio services for a feature that never saw print for the simple reason that Audio Ideas Guide is about audio quality as well as good music. And Sirius sounds even worse than XM - compressed, sterile, lacking in digital resolution, you name it. Frankly, this CBC strategy is an insult to those of us who really cared about and valued the quality of Radio 2’s signal. It’s an insult to the engineers who have maintained this signal quality over many years, some of whom are longtime friends of mine. And Stursberg, in my opinion, is already shown to be shading the truth or hiding the real agenda (or just ignorant in his top-down management style) by the mediocre quality of too many of the concerts already broadcast on Canada Live, some repeatedly. The ones from KingFest, which I attended much of, since it was a major festival just up the road, were especially crappy in broadcast sound. And it seems they have already also proven that there’s simply not enough quality music and performance to sustain 7 days of concerts every week; or that they have specifically excluded much of the better music in the quest to broaden their “genres”. After all, there was always plenty of quality classical and jazz live music on Radio 2 before Canada Live, but the emphasis on pop and world music has simply exposed us to too much (to use Stursberg’s words), “pap” and “schlock”, as well as a lot of mediocre country musicians and bar bands having not-so-good nights. If by September we are going to be force-fed more of this, it’s a tragedy of mediocrity in the making. “This is the key value that that drives our decision-making.” But, unfortunately, it’s a key value driven by a bogus ideology, supported largely by the commercial side of the Canadian music industry. Is that what we deserve from our public broadcasting? If the letters I’ve seen on the subject say anything as summary, it’s that this is not the mandate of any public broadcaster, let alone the CBC. As one writer to the Globe noted, “Graham Spry must be rolling over in his grave.” Having worked with Graham on the executive of the Canadian Broadcasting League for several years, I must agree. Does Stursberg, as de-constructor of CBC Radio, even know who Spry was? I wonder. f you want more sanity on the subject, read this excellent piece from the Vancouver Sun published April 14th at http://www.canada.com/vancouversun/news/editorial/story.html?id=bcfd320d-41e6-42b4-a890-95ea4c485bab Andrew Marshall Table of contents for Audio Ideas
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April 23rd, 2008 at 9:01 pm
This is why I stopped listening to CBC radio when Peter Gzowski retired.